Social Media Marketing Services
Profile Creation and Branding
Getting clients set up on social media for the first time is an excellent way to start them off with your social media services, and then encourage them to benefit from the other services you have to offer.
Many small business owners take the initiative to learn what they can about social media and digital marketing, but it can still be somewhat of a mystery to them. It’s often difficult to know where to start, or, if they know what they want, they may struggle to find the time to get set up on social media.
They might be looking for advice on which social networks to use, as well as help getting started with setting up profiles and accounts. Your services can ensure that social profiles work for the brand, are SEO-friendly and perhaps even have some scheduled content to get them started in the first few weeks.
Social Media Content Management
Social media content management involves the planning, creation, scheduling, and distribution of content on various social media platforms to promote a brand, increase engagement, and drive traffic. Many of your clients will be looking for content they can use on social media. Although there are types of content they can use across multiple channels, some need to be designed specifically for social media use.
Social media content needs to be engaging and encourage sharing to help brands spread their message. Creating content for clients using this “food pyramid example” can involve making graphics or videos, writing social media posts or blog posts, and sourcing shareable content to share from other brands and sources.
Channel specific Media services
Before you consider what type of social media services your agency might offer, it’s worth considering which social media channels are worth your time. You need to know which sites and apps drive traffic, as well as which are most in demand from your clients or potential clients.
Each social media channel can differ widely from the next, although they share many similarities too. Facebook is often the focus of social media campaigns, with more than a billion users – making it the most popular network. Other important networks range from Pinterest and Instagram to Google+, LinkedIn, or even Snapchat, depending on your audience.
You need to know which networks your clients are interested in using. If they don’t yet know what they’re looking for, have a list of recommendations prepared.
Reaserch And Analysis
Offering research and valuable insight about your clients’ brands is key to gaining their business. First and foremost, they want to know about their audience and customers: their interests, behavior and who they are.Secondly, you want to include a comprehensive look at competitors, of what and how they are doing on social media. This will help your clients spot their strengths and weaknesses which they can apply to their own strategy.Then you want to show them the influencers they should be working with and other helpful information about their industry.
There are several insights brands are keen to know both before and during running social media campaigns to help them gauge their success. A social listening tool can track their campaigns as well as help them identify the hot topics, hashtags and most valuable areas of discussion.
Strategy Planning
Having a solid strategy for social media is vital for any brand. Many smaller brands start to use social media without giving a lot of thought to their goals or reasons for choosing a particular network.
Creating content strategies for brands ensures that your clients have a plan set out and a good idea of what’s going to work for them. If you decide to create content strategies for your clients, you might spend time researching their audience and social keywords, as well as testing and analyzing different networks and types of content.
You should be able to present your client with a detailed plan, including elements such as an editorial calendar, that they can follow to achieve their goals. Of course, you might also go further and help them to carry out their strategy.
